Das verdient einen Oscar: die Art und Weise, wie Vattenfall die virtuelle Pressekonferenz zum Verkauf deren Braunkohlesparte dargebracht hat.
Ein schwedisches Unternehmen stellt sich der Presse zu einem Thema, bei dem nicht die gesamte relevante Presse vor Ort ist. Für die Transaktion interessierte sich nämlich nicht nur die schwedische Presse, sondern auch die deutsche und tschechische Presse.
Es war wirklich ausgezeichnet gemacht: jeder konnte Fragen stellen, die Regie und Moderation war absolut professionell, das Management saß (mehr oder weniger) entspannt auf Barhockern und alle konnten die Präsentationsfolien gut verfolgen. Alles machte einen sehr offenen und transparenten Eindruck.
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